The Best Affiliate Networks for B2B & E-Commerce Growth

Choosing the right affiliate network is crucial for scaling your affiliate marketing program. Whether you're a B2B brand, an e-commerce business, or a SaaS company, working with the right affiliate marketing providers can make all the difference. Each network offers unique features, tools, and benefits tailored to different industries and business models.

In this guide, we’ll break down the top affiliate networks, what they specialize in, and how they can help you grow your business.

1. Impact – Best for Partnership Automation & Scalability

Impact is one of the most advanced affiliate networks, offering AI-driven automation tools that help brands optimize partnerships at scale.

Key Features:

• Advanced tracking and reporting

• Customizable partner contracts

• Fraud protection and compliance tools

• Ideal for global affiliate management

Best For:

• Large enterprises looking for scalable affiliate solutions

• B2B brands expanding their partner network

• E-commerce businesses with high affiliate traffic

2. PartnerStack – Best for B2B SaaS & Reseller Programs

PartnerStack is a leading affiliate marketing network for B2B companies, particularly SaaS brands looking to create structured partner programs.

Key Features:

• Specialized tools for SaaS, B2B, and subscription-based models

• Multi-tier commission structures

• Custom integrations with CRM tools

• Partner management automation

Best For:

• B2B SaaS companies seeking long-term partner collaborations

• Businesses with reseller or channel partner programs

• Companies focused on lead generation vs. direct sales

3. CJ Affiliate (formerly Commission Junction) – Best for High-Quality Publishers

CJ Affiliate is one of the most well-known affiliate networks, providing access to a vast marketplace of premium publishers.

Key Features:

• Large database of vetted affiliates

• Advanced analytics and tracking tools

• Direct relationships with major brands

• Reliable commission payment system

Best For:

• E-commerce brands looking for high-quality affiliate partnerships

• Businesses that want to tap into a diverse publisher network

• Large brands that require in-depth tracking and insights

4. Rakuten Advertising – Best for Global Expansion

Rakuten is a powerful affiliate marketing network that connects businesses with global affiliate partners, making it ideal for brands looking to scale internationally.

Key Features:

• Access to top-performing affiliates worldwide

• AI-driven campaign insights

• Dedicated account management

• Seamless cross-channel tracking

Best For:

• Businesses expanding into international markets

• Retail and e-commerce brands

• Companies that need tailored affiliate marketing services

5. ShareASale – Best for Small & Medium-Sized Businesses

ShareASale is an easy-to-use affiliate network that offers a cost-effective solution for smaller businesses getting started with affiliate marketing.

Key Features:

• User-friendly dashboard for merchants and affiliates

• Low-cost entry point for small businesses

• Large network of content affiliates

• Efficient commission payment structure

Best For:

• Startups and small e-commerce brands

• Niche businesses looking for content-based affiliate promotions

• Companies needing a budget-friendly affiliate solution

6. Awin – Best for European & International Brands

Awin is a popular affiliate network with a strong presence in Europe and international markets, offering robust tracking and management tools.

Key Features:

• Strong affiliate base in Europe and emerging markets

• Advanced tracking for multi-touch attribution

• Industry-specific affiliate solutions

• Seamless integration with various e-commerce platforms

Best For:

• Businesses targeting European markets

• International e-commerce brands

• Companies requiring flexible tracking options

Conclusion

The right affiliate network can help you streamline your affiliate marketing strategy, drive higher ROI, and expand your business. Whether you're looking for automation, high-quality publishers, or global reach, there’s a network that fits your needs.

Looking to launch or optimize your affiliate marketing program? Contact Affiliate Growth Partners today to get expert guidance on choosing the best affiliate network for your business.